Media Training: Becoming a Spokesperson

Newcastle

Bradford

Plymouth

Bristol

London

Time 10:30am to 1pm

Time 10am to 4pm

15 April, 14:00 – 16:30‍

Are you interested in becoming a spokesperson on broadcast media? Interested in how to prepare yourself to ace a media interview?

For many of us working in social change there is a constant battle to get good media coverage for our organisations. Often we work alone or in small teams – and there’s no training out there specifically aimed at helping progressives improve their impact.

Key messages and why they are important.
Preparing for an interview using just the back of an envelope.
Basic interview technique of ‘Acknowledge, bridge and communicate (ABC)’.
Thinking about who is the ‘typical listener/viewer’.

Sense of what you need to do to prepare yourself for an interview.
How to prepare key messages.
The single, most useful basic interview technique.
An understanding of how interview formats work.

People who are thinking about appearing in the media, or who would like to refresh and refine their media experience.

Kevin Smith runs the New Economy Spokesperson Network, and has over 12 years of press and media experience for NGOs, social movements and grassroots groups. Formally the communications manager at Global Justice Now he has a focus on trade, climate and oil campaigns, and has developed countless campaign activities into national stories and front pages. He has carried out media trainings from the local to the international level.

Location Details

Newcastle

Shieldfield Art Works

1 Clarence St, Newcastle upon Tyne, NE2 1YH

Shieldfield Art Works (Previously the Holy Biscuit) is a 23 minute walk from Newcastle Central railway station, 10 minutes away from Monument or Jesmond Metro station, and 5 minutes from Manors Metro station. There are a number of bus links from the stations, and it is a 10 minute walk from the city centre. Parking is available nearby at a variety of city centre locations. Limited parking is available at the venue.

There is full disabled access throughout the building and the workshop space.

Bradford

Kala Sangam Arts Centre

St Peter's House, 1 Forster St, Bradford, BD1 4TY

‍Kala Sangam Arts Centre is next door to Bradford Cathedral, and is a minute walk from Bradford Forster Square railway station. Parking is available nearby at a variety of city centre locations. No parking at the venue.
‍
There is full disabled access throughout the building and the workshop space.

Plymouth

Ocean Studios

The Factory Cooperage, Royal William Yard, Plymouth, PL1 3RP

You can drive, sail or walk to Ocean Studios, Royal William Yard. Find us at The Cooperage, opposite the Red telephone box. We are a 20 minute walk from Plymouth City Centre and a 30 minute walk away or a short bus journey from the train station.The ferry runs every hour from the Barbican to Royal William Yard, or you can travel from Cornwall on the Cremyll Ferry to Stonehouse. The number 34 bus travels from the City Centre and stops at the Royal William Yard Roundabout. It is a picturesque 12 minute cycle from Plymouth City Centre to Royal William Yard. Royal William Yard has plenty of paid parking in the yard.

Disabled access depends on room.

Bristol

The New Room

36 The Horsefair, Bristol, BS1 3JE

The New Room is next to John Wesley's Chapel in the centre of Bristol. The entrance to the venue is from Horsefair. There is a second entrance from Broadmead through the chapel which is not open in the morning.

Local bus services, three Park & Ride services and Bristol Bus & Coach Station are all within a three-minute walk. Bristol Temple Meads railway station is a fifteen-minute walk and there is a taxi rank just along from the Horsefair entrance. Parking is available nearby at a variety of city centre locations. No parking at the venue.

There is full disabled access throughout the building and the workshop space.

London

Amnesty International UK

The Human Rights Action Centre, 17 - 25 New Inn Yard, London EC2A 3EA
‍
Amnesty International UK Human Rights Action Centre is situated within the Shoreditch Triangle, with easy access to both the City and Brick Lane Market, the Human Rights Action Centre has excellent public transport links and is minutes’ walk from Old Street and Liverpool Street stations (Underground) and Shoreditch High Street station (Overground). It is easy to reach via many cycle routes and there is a Santander Cycle docking station just outside. No parking at the venue.

Webinar

Remote access from anywhere

Delivered via Zoom video conferencing software

Limited Capacity – Book your space and receive sign-up details.

Terms and Conditions

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Media Training: Becoming a Spokesperson

Newcastle

Bradford

Plymouth

Bristol

London

Time 10:30am to 1pm

Time 10am to 4pm

What to expect

What I'll leave with

Who it's for

The facilitator

Location Details

Newcastle

Shieldfield Art Works

Bradford

Kala Sangam Arts Centre

Plymouth

Ocean Studios

Bristol

The New Room

London

Amnesty International UK

Webinar

Remote access from anywhere

Terms and Conditions

Refunds

Cancellation